It’s Time to Volvo throws down a challenge. It encourages Australian audiences to consider a new world of possibilities in the shape of the latest Volvo launches in Australia. Each car was brought to life through a series of unique illustrations in TV and print, created specifically for that model. As the TVC animation slowly reveals the Volvo S40s’ markedly different and highly European contours, the invitation is clear: It’s time to dare to be different.

My role:
Art direction

Lead Creative: Patrycja Lukjanow