MTS

HDTV VS CABLE TV

To launch MTS HDTV and persuade people to upgrade to high definition cable TV, the battle of the century was on. Literally. Utilising the MTS’s mascot - a bison named Morty - MTS was pitted against ‘The Other Cable Guy’ in an infomercial of knockout blows.

Thanks to budget restrictions, improvisation, a taxidermy bison head and a huge amount of resourcefulness were required on set. The film, shown on TV and online, was supported by two direct mail pieces. A miniature version of the “Manitoba Monitor’ newspaper, and a customised thumb wrestling ring brought the final blow of the campaign directly to our audience’s door.

My role:
Concept, art direction and design.

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