FWA Mobile of the Day
Nivea were looking for a fresh way to engage with fans over the Christmas period. The Nivea Advent Calendar, with 24 interactive games, offers an entirely new way to explore the brand right from your phone. Through a series of entertaining challenges, players across the globe could win a variety of pampering products to see them through the busy holidays. It turned out to be Nivea’s most popular Christmas campaign so far.
Concept development and design of daily activities. Worked closely with a creative technologist to maximise smartphone capabilities throughout.
Lead Creative: Gill Glendinning & Roger Leebody | Lead Designer: Kevin Yaun | Creative Technologist: Owen van Dijk