UNREASONABLE EXPECTATIONS 

(Spring/Summer ’14; Fall/Winter ’14 - ’15)

For 62 years, O’Neill has pushed the boundaries of everything that is possible in the surf and on the slopes. It’s this attitude that led to the creation of O’Neill’s new brand position: Unreasonable expectations, since 1952. The print campaign takes the ‘unreasonable’ brand message and expands it to apply directly to specific products within O’Neill’s Spring/Summer and Fall/Winter ranges.

My role: Magazine and OOH concept, art direction and design.

Copy by Sarah Litwin-Schmid

MANIFESTO FILM

PRINT
SPRING / SUMMER 2014

PRINT
FALL / WINTER 2014 - 2015