TUBORG 'YES' PLATFORM
Tuborg Beer, part of the Global Carlsberg United family, aimed to recruit a new generation of fans and establish Tuborg as a beacon brand for Global Youth culture. Global Youth are curious creatures, they seek adventures, new scenes, relationships and music to create memorable stories and experiences. All the while, the demands of society are slowly robbing them of their innate spontaneity.
The YES campaign turns this group’s natural curiosity into action. Through multiple channels it reminds people that the next amazing adventure could be just around the corner or staring them straight in the face. All they have to do is follow their instincts. The more they say YES, the more the world opens up to them.
Concept development and art direction.
Lead Creatives: Thomas Glover & Eoin Mclaughlin | Lead Designer: Andrew Peet