I created The Happiness Times Newspaper for my Coca-Cola client to read during his journey from the airport to my office. It supported the brand platform ‘Meaningful Conversations’ and ended up being repurposed for POS across UK, France, Germany and the Netherlands. I sourced content from around the world the morning it was printed. It included heartwarming acts of kindness, smile worthy events, best weather reports, some lols, uplifting stories and even a gif.

Agency: Sid Lee
ECD: Kenn MacRae
Creative Lead: Myself
Lead Designer: Kevin Yaun