Bénédicta’s new brand positioning “Bringing conviviality to life at every table” is all about people coming together over food and good times. With a minimal budget looming, we had to get creative in the way we made our content. We brought to life 4 celebration moments in one film. Utilising sound design and lighting, we signified the different time of day and audience at these celebrations. We highlighted conviviality moments across the table using hands only and utilised stock imagery where faces would be a plus..
With over 200 assets created, their 360° campaign will have consumers salivating for the next couple of years.

Agency: Inside Ideas Agency / OLIVER
Client: Kraft Heinz / Bénédicta
CD & Designer: Myself
Production: Studio Aico
Photography: Aico Lind