Using their new brand positioning - Unreasonable expectations, since 1952, we developed a series of visuals and a manifesto film for their 2014/2015 clothing range. Production was handled by O’Neill.
These images were the mockups used for the creative idea.

Agency: Sid Lee
ECD: Kenn MacRae
Lead Designer: Andrew Peet
Art director: Myself
Editor: Thomas Schenk
Copywriter: Sarah Litwin-Schmid